SOCIAL MEDIA ADVERTISING

What are Social Media Ads (including Meta Ads)?

Social media ads are different from social media posts because instead of relying on organic traffic, you pay to increase the reach of that content to a specific target audience based on your campaign goal. Most of the time, organic social media posts are not enough to help you build your page followers, increase engagement or drive traffic to your website — that’s why you need a social advertising strategy in place to complement your overall social media efforts.

We create and manage social media ads on just about any social media platform you can think of. But the most common channel we advertise on for clients is Meta ads — namely, Facebook and Instagram ads.

Why? Because these two platforms remain the top channels for reaching your target audience, depending on your industry. Some industries might have better results with Pinterest or LinkedIn ads, but generally speaking, we almost always recommend Facebook and Instagram as the default platforms for social media advertising strategy.

We have highly experienced experts dedicated to content marketing and blog writing

We create content with purpose, to be overly helpful, valuable information that's also optimized for SEO.

We only create content that speaks directly to your audience in a relevant way

Our Social Media Advertising Services

Research, planning and social media ad strategy
One campaign per month on Meta Ads (Facebook and Instagram)
Weekly monitoring and tweaking as needed
Monthly reporting

The services listed above are just our most commonly offered social media marketing services for clients of all shapes and sizes. But Aspiro Agency is your one-stop-shop for all things social media marketing, so if a specific service isn’t listed, all you gotta do is ask.

All of our social media ad services can be customized to fit your business goals, needs and budget.

Social Media Advertising FAQs

What do we measure for social media ad reports?

We look at the metrics that matter to your business the most and help you understand the impact of your paid social media efforts. We most commonly measure both reach and impressions, total clicks, CTR and video watch time (when applicable).

Which social ad platforms are most effective? Should I be doing Meta ads?

The most common channel we advertise on for clients is Meta ads — namely, Facebook and Instagram ads — because they remain the top channels for reaching your target audience. However, it really depends on your industry. Some industries might have better results with other platforms like Pinterest ads (i.e. retail) or LinkedIn ads (B2B services). We can conduct effective ads on just about any social media platform that would best meet your advertising goals.

Social Media Advertising