PPC MANAGEMENT
What is PPC?
Pay-Per-Click (PPC) advertising is the absolute fastest way to insert your name into the online conversation. Simply put, when someone sees your ad and clicks on it, you, as an advertiser, pay for that click. Whatever the platform, there are searchers seeking out your products and services, and with the proper targeting and messaging, it’s never been easier use PPC to drive targeted high intent visitors to help grow your business.
Every member of our team is Google Ads Certified
We've managed multiple accounts with ad spend > $100K/month
Google Ads Practitioner Since 2008
Ever since Google launched their AdWords platform in late 2000 (now called Google Ads), there has never been a better way to position your product or service in front of those searching for your specific offering. For the last decade, we’ve been helping companies of all sizes do just that — and it’s not just Google Ads. Our team is skilled in meeting your ideal customer where they’re at.
We manage the following types of ads:
- Google Ads
- Facebook/Instagram Ads
- Pinterest Ads
- LinkedIn Ads
- Bing Ads
Our PPC Approach
Find Your Customer Online
- Depending on the platform, we use the following to target the users that drive conversions and accomplish business goals:
- Targeted keywords
- Demographics, interests and behaviors
- Extensive negative targeting to fence out folks who are not your target customer
Add Tracking
- We go a step further by implementing call tracking and conversion tracking so we can get as much data back for each click that we spend money on. It’s this tracking that allows you as a business owner or department manager to clearly see what search terms triggered sales, which digital channels provide the most solid ROI and ultimately gives you a clearer picture as it relates to ROI. We’ll be the first to tell you — find the platform where your target customer “hangs out”. If a platform isn’t converting, we’ll be honest with you and suggest alternatives to test for success.
