CONTENT MARKETING SERVICES
What is Content Marketing?
Content marketing is basically how we get relevant, educational and useful info to your audience. It’s web pages, blog posts, social media descriptions, video content and more.
The goal of content marketing is not to sell – it’s to help increase brand awareness, build brand trust and credibility, and ultimately improve SEO to get on the first page of search engine results pages (SERPs) such as Google.
Paring up your online and offline marketing efforts with content marketing is an effective strategy to boost brand credibility, trust and awareness. It helps educate customers, nurture prospects and close sales – all by being helpful and relevant, not salesy. Because nobody likes being sold to.
Content marketing is a key part of your SEO strategy. If you want your website to rank highly on the first page of Google, it’s essential to provide quality content on your website. That’s where Aspiro’s SEO content writing services come into play.
We have highly experienced experts dedicated to content marketing
We create all content to drive a specific action, meet a specific goal, or with SEO tactics in mind.
We only create content that speaks directly to your audience in a relevant way
Content is a highly overlooked aspect of strong marketing strategy. In fact, we’d even go as far to say that content is THE biggest factor in your entire marketing success! Without content, people don’t know what you do, what you offer, why it matters to them, and why they should take action. Plain and simple. Whether it’s blogs, website content, social media content, email content, video content, ad copy, or simple strategy… content is king. Make content marketing a priority for your business.
We do the following content marketing services:
- Email Marketing + Newsletters
- Website Blogs
- SEO Writing
- Content Strategy
- YouTube Descriptions
Our Content Marketing Approach
Analyze and Access
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When it comes to your marketing efforts, if something can be written, we can help you do it. We offer all-things content marketing including blogs, website writing, social media posts, email newsletters, YouTube video descriptions — you name it.
We do this through a few ways (and more): - Targeted keywords to help rank for SEO
- Understanding the target audience to ensure the content is relevant, persuasive, builds connection and trust
- Extensive negative targeting to fence out folks who are not your target customer
Put Strategy into Action
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After conducting a detailed competitor content analysis, we compare that with the client's content strategies, goals and current content. This will help us evaluate any gaps that need to be filled, unique angles to approach, and determine how to outperform (or outrank) those competitors online.
We also conduct research and analyze the target audience to fully understand who we're speaking to in the content. Content that is not only relevant to the audience but also connects with them is the only way for content marketing to work — and that's exactly what we do.
Other than finding unique ways to attract and build trust with the client's audience, our content aims to always match the client's voice and messaging guidelines, and is optimized for SEO to rank online.
