What is Content Marketing?
Content marketing is basically how we get relevant, educational and useful info to your audience. It’s web pages, blog posts, social media descriptions, video content and more.
The goal of content marketing is not to sell – it’s to help increase brand awareness, build brand trust and credibility, and ultimately improve SEO to get on the first page of search engine results pages (SERPs) such as Google.
Paring up your online and offline marketing efforts with content marketing is an effective strategy to boost brand credibility, trust and awareness. It helps educate customers, nurture prospects and close sales – all by being helpful and relevant, not salesy. Because nobody likes being sold to.
Content marketing is a key part of your SEO strategy. If you want your website to rank highly on the first page of Google, it’s essential to provide quality content on your website. That’s where Aspiro’s SEO content writing services come into play.
Our Content Marketing Approach
When it comes to your marketing efforts, if something can be written, we can help you do it. We offer all-things content marketing including blogs, website writing, social media posts, email newsletters, YouTube video descriptions — you name it.
After conducting a detailed competitor content analysis, we compare that with the client’s content strategies, goals and current content. This will help us evaluate any gaps that need to be filled, unique angles to approach, and determine how to outperform (or outrank) those competitors online.
We also conduct research and analyze the target audience to fully understand who we’re speaking to in the content. Content that is not only relevant to the audience but also connects with them is the only way for content marketing to work — and that’s exactly what we do.
Other than finding unique ways to attract and build trust with the client’s audience, our content aims to always match the client’s voice and messaging guidelines, and is optimized for SEO to rank online.