CONTENT MARKETING SERVICES
Our Content Marketing Services
Email Marketing
Boost your efforts to increase customer loyalty, drive sales, increase website traffic, and help your brand stay top-of-mind when a customer needs for your products or services.
Blogs
Create educational, informational and persuasive pieces of content that connect to your audience and help your website rank for SEO.
SMS Marketing
Improve deliverability, decrease opt out rates, drive relevant traffic to your website, and influence action from your target audience with effective SMS marketing.
Landing Pages
Enhance your ad conversions with landing pages that are specifically designed, formatted and written with the sole purpose of driving leads or sales.
SEO Writing
Boost your SEO efforts with relevant, high-quality content for your target audience that is also optimized for SEO to outrank competitors.
And More
Contact us to find out what other content marketing pieces you need assistance with from writing to editing and SEO analysis.
What is Content Marketing?
Content marketing is using relevant, educational and useful info to reach your audience. The most common forms of content strategy are focused on things like:
- Website pages
- Blog posts
- Social media captions
- Email newsletters
- Video (scripting, descriptions, etc.)
Content marketing is basically how we get relevant, educational and useful info to your audience. It’s web pages, blog posts, social media descriptions, video content and more.
The goal of content marketing is not to sell – it’s to help increase brand awareness, build brand trust and credibility, and ultimately improve SEO to get on the first page of search engine results pages (SERPs) such as Google.
Paring up your online and offline marketing efforts with content marketing is an effective strategy to boost brand credibility, trust and awareness. It helps educate customers, nurture prospects and close sales – all by being helpful and relevant, not salesy. Because nobody likes being sold to.
Content marketing is a key part of your SEO strategy. If you want your website to rank highly on the first page of Google, it’s essential to provide quality content on your website. That’s where Aspiro’s SEO content writing services come into play.
We have highly experienced experts dedicated to content marketing
We create all content to drive a specific action, meet a specific goal, or with SEO tactics in mind.
We only create content that speaks directly to your audience in a relevant way
Content is a highly overlooked aspect of strong marketing strategy. In fact, we’d even go as far to say that content is THE biggest factor in your entire marketing success! Without content, people don’t know what you do, what you offer, why it matters to them, and why they should take action. Plain and simple. Whether it’s blogs, website content, social media content, email content, video content, ad copy, or simple strategy… content is king. Make content marketing a priority for your business.
We specialize in the following types of Content Marketing:
Email Newsletters
SEO Writing
Website Blogs
Content Strategy
YouTube Descriptons
And More!
Aspiro Agency is your one-stop-shop for all things content marketing, so if a specific service isn’t listed, all you gotta do is ask.
The following SEO content services are not included in our standard services and are available at an additional fee to boost your SEO efforts:
- Backlink Building: Providing quarterly relevant & high quality link opportunities to build the client’s backlink profile for improved rankings. Content and cost of acquiring or placing the links not included. Link opportunities are not guaranteed.
- Landing Page Development: Aspiro creates 2 versions of a landing page for A/B testing. Winning page is optimized based on performance. Client is responsible for subscription with UnBounce or other page creation platform.
- Landing Page Design Refresh: We aren’t web developers that can create a custom website from scratch. But we have ample experience revamping and refreshing client’s website design for a cohesive, contemporary look that improves user experience, first impressions and SEO.
- Location Page Creation: For service-based businesses, developing these pages can improve rankings in each location.
- Product Descriptions: Optimizing product pages for SEO including reader-friendly descriptions, tags, categories, and other metadata to improve the user experience and make it clear for website crawlers.
- YouTube SEO: Optimizing YouTube videos, playlists and channels for SEO keywords. Including but not limited to video descriptions, script editing, closed captioning editing, video strategy, content strategy, etc.
Our Content Marketing Process
First, we analyze and research. The following are one-time audits conducted at the start of applicable content services:
- Website Audit: Evaluate SEO gaps and opportunities to build a content strategy.
- Email Newsletter Audit: Evaluate existing newsletter content to determine areas of improvement and content strategy.
- Competitor Analysis: Gather top competitors and analyze multiple categories for comparison against client website for content / blog analysis
After conducting a detailed competitor content analysis, we’ll compare that with your content strategies, goals and existing content. This will help us evaluate any gaps that need to be filled, unique angles to approach, and determine how to outperform (or outrank) those competitors online. We also conduct research and analyze the target audience to fully understand who the content is speaking to. Content that is relevant to the audience and connects with them is the only way for content marketing to work — and that’s exactly what we can help you do.
Other than finding unique ways to attract and build trust with your audience, our content aims to always match your brand voice, and optimize it for SEO to rank online.
Analyze and Access
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When it comes to your marketing efforts, if something can be written, we can help you do it. We offer all-things content marketing including blogs, website writing, social media posts, email newsletters, YouTube video descriptions — you name it.
We do this through a few ways (and more): - Targeted keywords to help rank for SEO
- Understanding the target audience to ensure the content is relevant, persuasive, builds connection and trust
- Extensive negative targeting to fence out folks who are not your target customer
Put Strategy into Action
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After conducting a detailed competitor content analysis, we compare that with the client's content strategies, goals and current content. This will help us evaluate any gaps that need to be filled, unique angles to approach, and determine how to outperform (or outrank) those competitors online.
We also conduct research and analyze the target audience to fully understand who we're speaking to in the content. Content that is not only relevant to the audience but also connects with them is the only way for content marketing to work — and that's exactly what we do.
Other than finding unique ways to attract and build trust with the client's audience, our content aims to always match the client's voice and messaging guidelines, and is optimized for SEO to rank online.
Busting Myths about Content Marketing
The primary goal of content marketing is not to sell — it’s focused on increasing brand awareness, building brand trust and credibility, and ultimately improving organic SEO so your brand shows up in the top of search engine results pages (SERPs), especially Google. It helps educate customers, nurture prospects and close sales — all by being helpful and relevant, not salesy. Because nobody likes or wants to be sold to.
Content is not meant to be a standalone marketing effort. It’s crucial to pair up your online and offline marketing efforts with content marketing for the most effective strategy to boost brand credibility, trust and awareness.
Why You Need a Content Marketing Strategy
Website content marketing is a key part of SEO strategy. You almost can’t do without the other, and most clients hire digital marketing agencies like Aspiro Agency to do both content and SEO services as a mutual effort to meet their goals.
Content is one of the easiest and most effective ways to boost SEO rankings, which allows your site to be crawled by search engines and get it found online when customers are searching for your business. With professionally curated blogs, website content and landing pages optimized for SEO, your website will be set up for increased visibility and success.
If you want your website to rank highly, Google says it’s essential to provide helpful, reliable, people-first content on your website. If you want to drive external traffic to your website to turn leads into sales over time, it’s essential to have a solid social media and email marketing campaign focused on high-quality content.
No matter how many times you have to read this cliche, here it is again: content is (still) king.