Ecommerce SEO (search engine optimization) is all about optimizing your website, online store and product pages for organic traffic so potential customers can find your products when they search online.

The more optimized your online store and product pages are, the better your visibility in search engine results will be over time — ultimately driving more organic traffic and increasing sales. It includes strategies such as keyword optimization, product descriptions, backlink building, and technical SEO to enhance the online presence of an ecommerce website.

This means you’ll need to have a marketing strategy that optimizes for your city name, address and phone number so potential customers can find your information when they search.

If you rely on business from online, eCommerce SEO is one of the most important tactics you can employ to help prospects find your services/products and become paying customers.

Let’s take a look at this example: Rob wakes up one morning to find his water heater is leaking. He needs a local plumber to come out ASAP. He pops onto Google and types in “plumber near me”. Because you optimized your website, your plumbing business comes up at the top of Rob’s search along with your address, phone number, hours and quality customer reviews. Rob sees that your business looks trustworthy and professional and gives you a call to set up an appointment.