What is Blog Writing?

Blog writing is a specific content marketing strategy. The goal of blogs are not to sell – it’s to help increase brand awareness, build brand trust and credibility, and ultimately improve SEO to get on the first page of search engine results pages (SERPs) such as Google. 

Content marketing is a key part of your SEO strategy. If you want your website to rank highly on the first page of Google, it’s essential to provide quality content on your website. That’s where Aspiro’s blog writing services come into play. 


Our Blog Writing Approach:

The moment someone makes a search on Google, the search engine’s ranking systems and algorithms sort through tons (like billions) of websites to find the most relevant results, and they display the best results on the first page of the final search results. Google looks into many factors to determine which websites they want to show on the first page, including: 

  • relevance of pages related to the search query
  • expertise of sources
  • location
  • freshness of the content 
  • time spent on site / bounce rate

The last couple points prove why it’s important to be consistent in implementing a content writing calendar – Google cares about fresh, relevant and engaging content that keeps people reading (instead of scrolling through and bouncing off quickly to another site because they didn’t find what they’re looking for). Google also cares that you’re not a copycat – your content should be unique and provide your audience with something they can’t get anywhere else. 

If your website and content is ranked highly by Google during a search query request, your page will get in front of the one who conducted the search. And that’s the main goal for working with a premier digital marketing agency, like Aspiro.


What SEO Content Writing services does Aspiro offer?

Aspiro focuses primarily on SEO content writing for websites and blogs, but our team of talented writers can write just about anything that you need for an effective marketing strategy. We have years of experience creating SEO content for digital ad campaigns, YouTube video descriptions, landing pages, email newsletters… you name it.

Blog posts are a must-have foundation block for your content marketing strategy. Aspiro will work closely with you to determine an SEO-rankable content calendar, or we can take the reins and drive the content strategy for you – whichever you feel most comfortable with. We will always provide our expertise, but highly value our client’s feedback and direction when provided. The important thing to keep in mind is that quality far exceeds quantity in blog posting when it comes to search rankings. Google doesn’t measure blog posting volume, but they do measure quality and freshness – and that comes through SEO content writing designed with your target audience in mind. We recommend 1-2 blog posts per month focusing on high quality content.

Websites also need SEO content writing due to the search algorithms and ranking systems, as previously discussed. Your website needs to have the right content and the right keywords to alert Google like, “Hey, look at us! We’re super relevant for that search query,” for better chances of getting on that first page of the search results. 

Aspiro is your one-stop-shop for all things online marketing, so if a specific content writing service isn’t listed, all you gotta do is ask.