WHAT IS FRANCHISE SEO?
Franchise SEO is all about optimizing your website for organic traffic, but specifically local traffic where your franchise is located. This means you’ll need to have a marketing strategy that optimizes for your city name, address and phone number so potential customers can find your information when they search.
If you rely on business from local customers in a city or region, Franchise SEO is one of the most important tactics you can employ to help prospects find your services/products and become paying customers.
Let’s take a look at this example: Rob wakes up one morning to find his water heater is leaking. He needs a local plumber to come out ASAP. He pops onto Google and types in “plumber near me”. Because you optimized your website, your plumbing business comes up at the top of Rob’s search along with your address, phone number, hours and quality customer reviews. Rob sees that your business looks trustworthy and professional and gives you a call to set up an appointment.