What is eCommerce SEO?
ECommerce SEO has many similarities to other forms of SEO, but its primary focus is on the search optimization of a business’ website — specifically an online shop. The idea is to match your customers’ search intent with your products and make your business the end result of their search. The better the SEO, the higher your business ranks and the easier it is for people to find you and your products.
Why Do You Need eCommerce SEO?
Your online store is the heartbeat of your business, so you’re going to need ways to get your customers there quicker and more frequently. That’s where eCommerce SEO can do much of the heavy lifting. A well-designed strategy is extensive and has many avenues of getting your business to the top of those all-important search results. Advertising on certain platforms is at times a productive option, but eCommerce SEO is ideal because its foundation is free and is something that can continue to improve for a long time. The job of cultivating and growing your business is never done.
SEO Services We Offer
Increasing organic traffic is the end goal, but the improvement and fine-tuning of your website are key ingredients. Our eCommerce SEO game plan starts with detailed keyword research to help narrow down exactly what you want to rank for and the best way to do it. It can be difficult to rank for certain products or services due to all the other competition out there, so finding that most effective niche is the path we want to take. We cover everything from product copywriting to blogs to competitive analysis and reporting — all with the explicit goal of getting more sales overall, a larger customer base and a more diverse, persuasive online footprint.
Our Process and What To Expect
The online marketplace is an ever-evolving landscape so knowing you have to change with that landscape is integral to continued success. Staying up to date on the latest SEO trends is crucial. We don’t stick to one strategy. We consider them all and we’ll utilize them to create scalable techniques that set your business up to thrive now and in the future. Websites are complex, but with our unique understanding of what makes them successful and user-friendly, we take all the guesswork out of it so that progress comes swiftly and consistently. Simply put, you can expect to see tangible change in your search rankings and website and you can have faith that it’s on track for even more prosperity the longer we have on hands on your eCommerce SEO.
The first 1-2 months, we spend our efforts conducting audits, correcting errors, ensuring your business information is uniform and correct across the web, strategizing, setting up and optimizing assets.
Once errors are corrected and strategy in place, we move forward with the agreed upon monthly SEO efforts that may include:
- Citation creation, management and optimization
- Monitoring site errors and issues
- Map pack defense
- Backlink audit and link building
- Website technical optimization
- SEO strategy and consultation
- Reporting on organic traffic
- Blog and landing page creation
- Email newsletters
- Weekly social media and Google Business Profile posts