READY TO GET STARTED WITH DISPLAY OR YOUTUBE ADS?LET'S CHAT ABOUT HOW WE CAN HELP.
What are Google Display Ads?
Google Display Ads are image-based ads that show on websites, articles and videos. Google Display ads show on Google Display Network (GDN), which includes over 2 million sites across the web.
While search ads meet consumers the moment they’re looking for a product or service, display ads work by targeting interests, topics and demographics of your target audience. For example, if your business sells honeymoon packages, you can target your ads to women ages 25-35 who are interested in bridal magazines.
Google Display Ad Sizes
Google accepts display ads in GIF, JPG and PNG format in the following categories: square and rectangle, skyscraper, leaderboard and mobile. Check out Google Ads Help for specifics on dimensions. If creating multiple display ads in different custom sizes sounds tedious, give responsive display ads a try.
Responsive Display Ads
Responsive display ads automatically change their size and format to fit available ad spaces. Simply upload some images, a logo, header and description and Google does it’s magic to match it to the tone and feel of the website it’s showing on. Pretty neat, right?
When Should I Use Display Ads?
Beyond a standard text ad, a display ad gives you the opportunity to visually showcase your product or service by catching a potential customer’s eye. Display ads are great for businesses with a physical product, or for services where an example of your work is the best way to show off your skills.
Display ads are also great for remarketing, which involves targeting customers who have already been to your website and showing ads to them again to encourage them to take a desired action (make a purchase, sign up for a conference, etc.)