Display & YouTube Ads

Display advertising is a form of Google Ads designed to attract the audience of a website, social media channel or other digital platform to take a specific action.


These are often made up of text-based, image or video (YouTube) ads that persuade the viewer to click-through to a landing page and take a desired action (make a purchase, sign up for emails, etc.) They can also be used for remarketing, or retargeting campaigns. This is where ads are served to users who have already visited your website. The aim is to “retarget” them and encourage them to return to the website to take action.


Display ad campaigns are charged on a cost-per-click (CPC) basis. Every time someone clicks on your display ad, you’ll get charged the amount you bid on.





Here’s when we’ll chat about past display campaign efforts, what you hope to gain with future display campaign efforts, who your target audience is, what your goals from a PPC campaign are, and everything in between. Once we have a good lay of the land, we’ll hit the drawing board.


If you’ve done display or YouTube ads in the past, we like to take a look at what’s worked well and what needs improvement. If you’re starting from scratch diving into display and YouTube ads for the first time, we’ll go straight to building.


Once we have an understanding of your goals and target audience, we’ll build the display or YouTube campaign, send over anything that needs your approval, and launch. Ads are eligible to be shown immediately after running through Google’s bots.



What are Google Display Ads?

Google Display Ads are image-based ads that show on websites, articles and videos. Google Display ads show on Google Display Network (GDN), which includes over 2 million sites across the web. 


While search ads meet consumers the moment they’re looking for a product or service, display ads work by targeting interests, topics and demographics of your target audience. For example, if your business sells honeymoon packages, you can target your ads to women ages 25-35 who are interested in bridal magazines.

Google Display Ad Sizes

Google accepts display ads in GIF, JPG and PNG format in the following categories: square and rectangle, skyscraper, leaderboard and mobile. Check out Google Ads Help for specifics on dimensions. If creating multiple display ads in different custom sizes sounds tedious, give responsive display ads a try.

Responsive Display Ads

Responsive display ads automatically change their size and format to fit available ad spaces. Simply upload some images, a logo, header and description and Google does it’s magic to match it to the tone and feel of the website it’s showing on. Pretty neat, right?

When Should I Use Display Ads?

Beyond a standard text ad, a display ad gives you the opportunity to visually showcase your product or service by catching a potential customer’s eye. Display ads are great for businesses with a physical product, or for services where an example of your work is the best way to show off your skills. 


Display ads are also great for remarketing, which involves targeting customers who have already been to your website and showing ads to them again to encourage them to take a desired action (make a purchase, sign up for a conference, etc.)