Display and YouTube Ads
Display advertising is a form of Google Ads designed to attract the audience of a website, social media channel or other digital platform to take a specific action.
These are often made up of text-based, image or video (YouTube) ads that persuade the viewer to click-through to a landing page and take a desired action (make a purchase, sign up for emails, etc.) They can also be used for remarketing, or retargeting campaigns. This is where ads are served to users who have already visited your website. The aim is to “retarget” them and encourage them to return to the website to take action.
Display ad campaigns are charged on a cost-per-click (CPC) basis. Every time someone clicks on your display ad, you’ll get charged the amount you bid on.
Here’s when we’ll chat about past display campaign efforts, what you hope to gain with future display campaign efforts, who your target audience is, what your goals from a PPC campaign are, and everything in between. Once we have a good lay of the land, we’ll hit the drawing board.
If you’ve done display or YouTube ads in the past, we like to take a look at what’s worked well and what needs improvement. If you’re starting from scratch diving into display and YouTube ads for the first time, we’ll go straight to building.
BUILD & LAUNCH
Once we have an understanding of your goals and target audience, we’ll build the display or YouTube campaign, send over anything that needs your approval, and launch. Ads are eligible to be shown immediately after running through Google’s bots.