Display advertising is a form of Google Ads designed to attract the audience of a website, social media channel or other digital platform to take a specific action. These are often made up of text-based, image or video ads that persuade the viewer to click-through to a landing page and make a purchase (or learn more).

Display ad campaigns are charged on a cost per click (CPC) basis. Every time someone clicks on your display ad, you’ll get charged the amount you bid on.

They can also be used for retargeting campaigns. This is where ads are served to users who have already visited a specific website. The aim is to “retarget” them and encourage them to return to the website to take the same action (or an action at a different stage of the funnel).

  • Banner Ads: Usually appear at the top of websites in a “banner” image format.
  • Interstitial Ads: Appear as web pages that are served to users before they are directed to the original page they requested.
  • Rich Media: These ads include interactive elements, such as video, audio and clickable elements.
  • Video Ads: The YouTube advertising platform, as well as social networks like Instagram and Facebook, have opened a whole new avenue for marketers. Video ads allow you to reach your audience and connect with them on a personal level, and are well worth investing in.

Common display ad goals include:

  • Building brand and top-of-mind awareness
  • Generating leads by offering a lead magnet
  • Attracting abandoned users/customers through retargeting
  • Nurturing leads through the buying process


Using highly targeted keywords, tightly focused ad groups, and extensive negative targeting, Aspiro is able to pinpoint the exact search terms that drive conversions and accomplish business goals.

We go a step further by implementing call tracking and conversion tracking so we can get as much data back for each click that we spend money on. It’s this tracking that allows you as a business owner or department manager to clearly see what search terms triggered sales, which digital channels provide the most solid ROI and ultimately gives you a clearer picture as it relates to ROI.

We can have an ad campaign live in as little as 48 hours from contract signing, so if you’ve been on the fence about PPC, give us a call so we can help you make a decision if PPC Advertising makes sense for your business. Already utilizing AdWords, then contact us to discuss an account audit to ensure your putting your best foot forward.