What is Local SEO?
If you want your customers to find your business online, you’re going to need local SEO.
Raising your local search ranking isn’t a job that ever gets truly “finished” and effective local SEO requires the constant process of improving your business’s visibility. Essentially, you want to make sure your local footprint is as large as possible so you can serve the customers that live in your area, both online and offline.
Why Do You Need Local SEO?
Your business might have a stable, core customer base, but it can always be better. There are many goals that can be prioritized from robust local SEO, whether it’s getting more people through your doors or selling more of your products. There are several different approaches, but in the end, growing your business is the bottom-line goal. Especially with local SEO, strengthening your brand’s credibility and reach can be just as important as driving sales.
SEO Services We Offer
Optimizing and maintaining your business listings across various key platforms is at the heart of the services we provide. We’ll devise a comprehensive strategy to increase your organic traffic and search ranking on your Google Business Profile and other platforms such as Facebook and Yelp. We’ll also provide you with cost-effective link-building opportunities to help improve your online reputation along with identifying and improving your website accessibility and user experience. Every one of these strategies are integral to great local SEO.
Our Process and What To Expect
Building your business’s local SEO takes time and effort. We do our due diligence from research to strategy to put together a plan to improve your online footprint. Furthermore, we’ll set you up so that your business has a foundation it can build on while polishing up the rough edges in the process so you can get more customers and sales in the short term and better business overall in the long term. From maintaining your business profiles with a keen eye on areas for improvement, to content-building and metadata optimization, we’ll take every step necessary to elevate your local SEO and help you grow your business.
The first 1-2 months, we spend our efforts conducting audits, correcting errors, ensuring your business information is uniform and correct across the web, strategizing, setting up and optimizing assets.
Once errors are corrected and strategy in place, we move forward with the agreed upon monthly SEO efforts that may include:
- Citation creation, management and optimization
- Monitoring site errors and issues
- Map pack defense
- Backlink audit and link building
- Website technical optimization
- SEO strategy and consultation
- Reporting on organic traffic
- Blog and landing page creation
- Email newsletters
- Weekly social media and Google Business Profile posts