Remarketing

WHAT IS REMARKETING?

You know how sometimes you’re online looking at a cool pair of kicks, and a few hours later you’re on a different website and see an ad for those same shoes? That’s remarketing.

Remarketing is when ads are served to users who have already visited a specific website. The goal is to “retarget” them and encourage them to return to the website to take an action that they have not yet completed. Remarketing advertising is offered through both Google Ads and social media ad platforms.

BUILDING A REMARKETING LIST
Remarketing lists are populated from pixels on a website (or even email) which sets a “cookie” (or tracking code) in the user’s browser. Usually through Google Analytics, these users where cookies have been deposited are thrown into a list that are then used for remarketing.

OUR REMARKETING ADS APPROACH

Using highly targeted keywords, tightly focused ad groups, and extensive negative targeting, Aspiro is able to pinpoint the exact search terms that drive conversions and accomplish business goals.

We go a step further by implementing call tracking and conversion tracking so we can get as much data back for each click that we spend money on. It’s this tracking that allows you as a business owner or department manager to clearly see what search terms triggered sales, which digital channels provide the most solid ROI and ultimately gives you a clearer picture as it relates to ROI.

We can have an ad campaign live in as little as 48 hours from contract signing, so if you’ve been on the fence about PPC, give us a call so we can help you make a decision if PPC Advertising makes sense for your business. Already utilizing AdWords, then contact us to discuss an account audit to ensure your putting your best foot forward.