PPC (PAY-PER-CLICK) AUDIT

If your business has been running a Google Ads or Facebook campaign (or another platform!) and unsure about the results, a PPC audit is a great tool to review campaigns, keywords, targeting, strategy and overall account performance to make sure everything is firing on all cylinders. Having handled over $14M in ad spend since opening our doors, we’ve cut our teeth on all kinds of accounts, from mom-and-pop businesses to million dollar accounts like GoDaddy. We’ve developed a PPC audit process that reviews the most important elements of an account and gives you real solutions to help achieve your business’ goals.

OUR PROCESS

KICKOFF CALL

Here’s when we’ll chat about past PPC efforts, what you hope to gain with future PPC efforts, who your target audience is, what your goals from a PPC campaign are, and everything in between. Once we have a good lay of the land, we’ll dive into the account.

THE AUDIT

During this time, our team will look under every proverbial rock in the account, examine campaigns, keywords, budget spend and more to assess performance. After gathering and analyzing data, we’ll put together a deck to walk you through what we uncovered and present tangible opportunities for improvement.

PRESENTATION

The Aspiro team will present our findings via a Zoom call, answer any questions you may have, and send over the final audit findings. From there, Aspiro can implement changes and manage your PPC account, or you can take our recommendations and apply them in-house.

FACTORS WE EXAMINE

  • Account History
  • Campaign Structure
  • Ad Copy
  • Keywords
  • Conversions
  • Targeting
  • Geographic Performance
  • Bidding Strategies
  • Competitive Landscape
  • and More!
PPC Audit Infographic

READY TO GET STARTED?

Let's chat about how we can help.