Paid Search

What is paid search?

Paid search is an umbrella term that covers many different methods of digital advertising including: Pay-Per-Click (PPC), Display Ads, Facebook Ads, Instagram Ads, YouTube Ads and more. Regardless of the type of paid search campaign you want to use, there are searchers seeking out your products and services, ready to become a customer. With the proper targeting and messaging, it’s never been easier to drive targeted high intent visitors to help grow your business. Here’s a little about our history with paid search:

  • Every member of our team is Google Ads certified
  • We’ve managed multiple accounts with ad spend in excess of $100,000 a month
  • We’ve been using Google Ads since 2008 (like, on those old school chunky laptops)

what platforms can i run ads on?

Great question. Our team has experience running ads on the following platforms:

  • Google Ads
  • Facebook & Instagram Ads
  • YouTube Ads
  • Twitter Ads
  • LinkedIn Ads
  • NextDoor Ads

 

We’re always up for a challenge, so if there’s a platform you want to dip your toes into, let’s give it a try!

Our paid search approach

Using highly targeted keywords, tightly focused ad groups, custom audiences and extensive negative targeting, Aspiro puts together a strategy aimed at driving conversions and accomplish business goals, whether it’s leads, sales, or general brand awareness. The question to ask is this:

 

Where can I advertise to meet my customers right where they are?

 

Are they scrolling Facebook at 8 pm after they put the kids down? Are they furiously Googling, comparing different makers of your product? We take this information and integrate it into your ad strategy.

How do i know if paid search is successful?

When setting up a campaign on any platform, it’s crucial to set up tracking along with it. Otherwise, you’re throwing your ads out into the world wide web and hoping for the best, unable to calculate a true ROI on your investment. We want as much data as we can get back for each click that we spend money on.  It’s this tracking that allows you as a business owner or department manager to clearly see what search terms triggered sales, which digital channels provide the most solid return  and ultimately gives you a clearer picture as it relates to ROI.

how fast can you get paid search ads live?

Depending on the platform, we can have an ad campaign rolling in as little as 48 hours from contract signing. Ads are unique in that they’re eligible to show immediately and can produce immediate results, unlike the long-game that is SEO. 

 

The last thing we want to do as a partner is push you towards a marketing path that may not work for your business. Give us a call and let’s chat about your business to figure out if paid search is right for your business. 

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