Avocados from Mexico

CASE STUDY
Avocados from Mexico logo

SERVICES PERFORMED SEO/PPC

ABOUT THE CLIENT

In 2013, AFM was bornĀ as the marketing arm of the two organizations that represent the Avocados From Mexico business in the United States. The robust program of the Avocados From Mexico brand yielded 2 billion media impressions in 2015-2016, and is rapidly blazing trails within the produce category. Not only is the Avocados From Mexico brand adopting the most advanced digital technology in the market to gather consumer data and to connect with a variety of consumer groups in innovative ways, but it is also shifting industry paradigms by becoming the first produce brand ever to run a Big Game TV ad.

PROBLEM

HYPOTHESIS

RESULTS