EMAIL MARKETING SERVICES

What is Email Marketing?

Email campaigns are an effective method to get a message in front of your customers, prospects or target audience by driving sales or a specific goal. It’s different than email newsletter management because it’s focused on driving sales than staying connected with your audience over a longer period of time. Campaigns may be a one time push for a specific special, event or offer, while newsletters are sent out on a regular basis.

Types of Email Marketing Campaigns

Email marketing campaigns are an effective method to get in front of your customers, prospects or target audience with a specific message.

There are two types of email marketing campaigns we typically offer:

Email newsletters are typically sent out on a monthly basis and designed to help you stay connected with your audience in an educational, non-salesy method of communication. Examples of content that might be within an email newsletter might be:

Updates or news
New offerings
Education (stats, facts, etc.)
Upcoming events
Product / service highlights
Staff highlights
Blog highlights
Testimonials
Success stories
Community engagement
And more.

Email promotions are designed to help you drive sales or a specific, hyper-focused action. These are typically more “salesy” emails, but can be effective if it’s a great offer, discount, or important update that you need to get your audience to take action.

We have highly experienced experts who specialize in email marketing.

We create all email content to drive a specific action, meet a specific goal, or with email best practices in mind.

We only create email campaigns that speak directly to your audience in a relevant way.

Our Email Marketing Services

Email marketing services start at $250 each for generic email newsletters.

Bottomline, our email marketing services have been helping our clients drive conversations, leads, and ultimately conversions over the past 10 years. We can help you create personalized content that will entice your audience to open the emails, read the content and click on links to your website to take action.

We offer the following email marketing services:

Email newsletter or promotion template design
Email newsletter or promotion graphic design
Email content creation, optimization and updates
Audience segmentation
Email marketing automation / drip campaigns
A/B testing
Reporting

Aspiro is your one-stop-shop for all things online marketing, so if a specific email marketing service isn’t listed, all you gotta do is ask.

If email marketing isn’t a current channel you’re utilizing within your content and marketing strategy we’d encourage you to give us a call or connect with us via email so we can walk through how all other marketing and revenue generating efforts can be enhanced by a congruent email marketing plan.

Our Content Marketing Process

First, we analyze and research. The following are one-time audits conducted at the start of applicable content services:

Website Audit: Evaluate SEO gaps and opportunities to build a content strategy.

Email Newsletter Audit: Evaluate existing newsletter content to determine areas of improvement and content strategy.

Competitor Analysis: Gather top competitors and analyze multiple categories for comparison against client website for content / blog analysis

After conducting a detailed competitor content analysis, we’ll compare that with your content strategies, goals and existing content. This will help us evaluate any gaps that need to be filled, unique angles to approach, and determine how to outperform (or outrank) those competitors online. We also conduct research and analyze the target audience to fully understand who the content is speaking to. Content that is relevant to the audience and connects with them is the only way for content marketing to work — and that’s exactly what we can help you do.

Other than finding unique ways to attract and build trust with your audience, our content aims to always match your brand voice, and optimize it for SEO to rank online.

Analyze and Access

When it comes to your marketing efforts, if something can be written, we can help you do it. We offer all-things content marketing including blogs, website writing, social media posts, email newsletters, YouTube video descriptions — you name it.

We do this through a few ways (and more):
Targeted keywords to help rank for SEO
Understanding the target audience to ensure the content is relevant, persuasive, builds connection and trust
Extensive negative targeting to fence out folks who are not your target customer

Put Strategy into Action

After conducting a detailed competitor content analysis, we compare that with the client's content strategies, goals and current content. This will help us evaluate any gaps that need to be filled, unique angles to approach, and determine how to outperform (or outrank) those competitors online.

We also conduct research and analyze the target audience to fully understand who we're speaking to in the content. Content that is not only relevant to the audience but also connects with them is the only way for content marketing to work — and that's exactly what we do.

Other than finding unique ways to attract and build trust with the client's audience, our content aims to always match the client's voice and messaging guidelines, and is optimized for SEO to rank online.

Busting Myths about Content Marketing

The primary goal of content marketing is not to sell — it’s focused on increasing brand awareness, building brand trust and credibility, and ultimately improving organic SEO so your brand shows up in the top of search engine results pages (SERPs), especially Google. It helps educate customers, nurture prospects and close sales — all by being helpful and relevant, not salesy. Because nobody likes or wants to be sold to.

Content is not meant to be a standalone marketing effort. It’s crucial to pair up your online and offline marketing efforts with content marketing for the most effective strategy to boost brand credibility, trust and awareness.

Why Does Email Marketing Matter?

Email marketing campaigns are meant to be part of an overall marketing strategy — not a standalone effort.

While many are quick to dismiss the viability of email, we’ve seen some incredible results of effective email campaigns used in multi-sequence, multi-channel marketing initiatives helping to truly nurture leads and move them down the sales funnel. The most effective email campaigns are complemented by similar efforts across social media and online ads.

Those who choose not to implement email campaigns into their overall marketing strategy are missing out on so much potential with their current customers or target audience.

Emails, much like social media, have the power to:

What’s not to love about that?

We’ve helped companies of all shapes and sizes identify audiences, develop strategies, create landing pages, integrate email marketing automation, and measure results through effective email marketing campaigns.

We can help you curate the best:

From ideation to implementation, we’re here to fill in the missing resources for your marketing team or be a turnkey solution.

Email Marketing FAQs

Can I do a mixture of email newsletters and email promotions?

Yes! In fact, most of our clients do both. Most of the time, monthly email newsletters are a great way to stay connected and in front of your customers. But occasionally, there might be a need to send out a specific email promotion instead to announce a sale, new offering, important update or other news.

How often do people send emails to their customers?

Most of our clients send an email once per month, which is the recommended amount. However some clients, depending on industry, might benefit from two or more emails sent per month — typically in the retail or nonprofit space, and usually around the holiday season. We can evaluate your business or organization, target audience, industry and other factors to help you come up with the best email marketing strategy to meet your needs and avoid annoying your customers with too frequent sends.

Which email platform do you recommend?

Most of our clients (including ourselves) use Mailchimp as an email marketing platform. However, we can accommodate any email platform you currently use if you prefer — we learn new tools quickly. We have worked from a variety of email marketing platforms, including but not limited to Bloomerang, Agile CRM and Emma.

What is your process for email marketing services?

Discuss goals or wishes with the client on email newsletter strategy.
Create a newsletter design template or optimize existing newsletter template for client approval.
Update newsletter content on a monthly basis.
Send test emails to client for approval before deploying.
Monthly reporting on performance.

What results can I expect from email marketing services?

Email newsletters are typically sent on a monthly basis to ensure your audience isn’t overwhelmed by your communications and is more likely to receive it with interest, based on meeting their expectations of consistency and value.

Newsletters can be an effective way to provide multiple touch points of information to your audience to keep them connected, engaged and updated with your business. With this in mind, it’s important to note that emails are not guaranteed to drive sales or specific conversions, as they are designed to be a direct source of communication and connection — not salesy emails.

However, we do encourage you to include an offer, promotion or sale within the newsletter format to provide value to the customer (and a potential return for your business). It is not the main focus of the email, but viewed as an additional bonus to the value you bring with your monthly content.

Results we focus on for email newsletters are:

- Open Rate
- Click Through Rate

We ensure the best practices are included to decrease the chance of being marked as spam, limit unsubscribes, and drive more traffic to your website.

Email Marketing Campaigns